Brand systems
STR business-card system
Corporate identity applied to a practical, consistent stationery system.
Lauren (Schlerf) Daly / Creative Director & Founder
Clear thinking. Unexpected solutions.
Creative direction and visual storytelling for complex ideas, consequential missions, and organizations that need to be understood.
View selected work
25+Years shaping brands
and communications
TSActive security
clearance
360°Strategy through
final execution
Selected work
Strategy made
visible.
A cross-section of identity, editorial, executive communications, information design, and motion—built for technical, public-sector, legal, healthcare, and corporate audiences.
Explore the work
Select a discipline or browse the full collection.
17 work samples
Brand systems
STR marketing collateral
A coordinated suite of recruiting, event, internal, and promotional communications.
Brand systems
Selected identity designs
A cross-section of logo and brand-mark work.
Proposal & information design · AMI work
AMI proposal & information design
Four selected samples, collected in one place.
1 / 4
Print & editorial
ARCP recovery campaign posters
A three-poster system connecting Soldiers with recovery, adaptive reconditioning, and career-readiness services.
View three-poster PDF ↗Interactive & digital
ARCP Soldier Recovery Unit map
A nationwide recovery network translated into a clear, accessible location map.
Open interactive map PDF ↗Creative direction lead · Motion & digital
ARCP Army Trials campaign
Creative direction for a social video campaign that earned more than 50,000 views and reached more than 32 million people organically.
Motion graphics · Interactive & digital
IRS cloud transformation
Motion design translating a complex technology initiative into a clear, engaging narrative.
Motion graphics · Interactive & digital
My Impact Events
Branded motion and multimedia designed to welcome, orient, and engage event audiences.
Print & editorial
2025 DHS CPO Excellence Awards
An editorial publication designed to recognize people, teams, and mission impact.
Proposal & information design
Spectrum Reallocation Program system
A disciplined visual language for distinguishing complex federal workstreams.
UI/UX
STR responsive website
A public-facing website redesign that brought STR’s technical capabilities into a clear, responsive experience.
UI/UX
STR employee intranet
A responsive SharePoint portal that gave employees one clear place for news, tools, resources, and office information.
Interactive & digital
ARCP Women’s History Month banner
A digital campaign banner celebrating women serving across the Army Recovery Care Program.
View banner PDF ↗Additional work is available for private review. Some client and government engagements are presented with appropriate confidentiality.
Legal creative experience
Built for the pace and precision of law.
Creative leadership and hands-on design shaped for sophisticated legal audiences, complex subject matter, and high-stakes work.
01 / Selected work
Ballard Spahr
Practice-area publications and marketing collateral organized into a clear, flexible visual system.
WilmerHale
Senior creative support for firmwide marketing and business-development communications in a demanding global-law environment.
View year-end report ↗
Public-facing report sample. Client and matter-specific work remains confidential.
Paul, Weiss
Creative and presentation support for litigation teams, including fast-turnaround trial materials and high-stakes visual communications developed under demanding deadlines.
Confidential client and matter-specific work is not displayed.
Selected government experience
Built for public service.
Creative direction and visual communications for complex missions, consequential work, and broad public audiences.
Experience across
FEMAFederal Emergency Management Agency
DoD / DoWDepartment of Defense / War
DHSHomeland Security
IRSInternal Revenue Service
NTIACommerce
U.S. ARMYUnited States Army
U.S. NAVYUnited States Navy
U.S. AIR FORCEUnited States Air Force
THE WHITE HOUSEExecutive Office of the President
Organization names identify professional experience and do not imply endorsement.
What I do
Senior thinking.
Hands-on craft.
Creative Leadership
Creative strategy, team and partner direction, stakeholder alignment, scalable systems, and quality stewardship.
Visual Communication
Executive presentations, information design, proposals, reports, and campaigns that clarify complex ideas.
Brand & Digital
Brand identities, guidelines, websites, UX direction, content strategy, and integrated marketing experiences.
Motion & Emerging Tools
Video, animation, multimedia storytelling, and thoughtful AI-enabled workflows that extend creative capacity.
Experience across
GovernmentNational securityTechnologyLegalHealthcareEducation
About Lauren
A creative partner who sees the whole system.
I’m Lauren (Schlerf) Daly, a senior creative leader, art director, and multimedia artist with 25 years of experience helping people understand—and care about—complex ideas.
Through Creative Bean, I partner with organizations and teams at moments of growth, change, and high visibility. I move comfortably from executive strategy to hands-on design, connecting audience insight, content, and craft across every touchpoint.
My work spans corporate, startup, public-sector, and regulated environments, including engagements supporting the DoD, U.S. Army, U.S. Navy, DHS, DHHS, FAA, and other national programs.
Available for senior creative leadership roles and select consulting engagements.
Start a conversation